I use storytelling and content marketing to increase digital and in-person engagement with targeted audiences, support fundraising and branding efforts, and highlight institutional messaging and priorities. I develop digital strategies for creating and sharing content in alignment with organizational goals, and I find the stories that resonate with the brand, messaging, and intended audience segments, producing them in written, audio, and video forms to create consistent lifetime strategies. As a result, I have helped higher education institutions shift to more digital communications strategies, improve their messaging, strengthen connections with their alumni and other audiences, and increase their dollars raised. My work focuses on:

• creating written, video, and audio content for
  digital distribution,

• project management,

• branding and brand management,

• messaging,

• creating and implementing digital and print

‍  communications,

• devising and implementing strategy.

Currently, I lead a team of content creators and digital and print specialists, and together we share the messages and stories of Harvard Business School with alumni, donors, and friends, using digital media, social media, and print.

This site reflects work for which I have been principally responsible as a creator, writer, strategist, or producer. As a creative professional I have won both regional and international awards, and have a strong background in writing, reporting, editing, and video, as well as experience in design and production. My specialties include digital strategy, translating complex material for multiple audiences, messaging, creating content for a variety of media, strategy development, project management, branding, relationship management, and writing on deadline.